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Course Description

In this course, you will explore how catering and special events are different from other food and beverage businesses and examine recommended strategies for effectively communicating with your clients. Next, you will explore the economics of catering and special events and develop strategies for pricing these events. You will continue with an overview of the complex array of partners you will need to work with and explore how those partners will help you create a successful event. Finally, you will develop best practices for creating a plan (menu, etc.) for your event.

Faculty Author

Cheryl Stanley

Benefits to the Learner

  • Explore how special events production differs from other kinds of food and beverage operations
  • Examine important considerations for creating a profitable special events venture
  • Explore the array of partnerships needed to plan and execute a successful event
  • Examine best practices for executing a successful special event

Target Audience

  • Hospitality professionals working in every function of their organization
  • Professionals looking to move into a hospitality management position

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in

Type
2 week
Dates
Sep 16, 2026 to Sep 29, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00

Section Notes

IMPORTANT COURSE INFORMATION

  • This course includes two years of free access to Symposium! These events feature a week of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing hospitality topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Type
2 week
Dates
Nov 25, 2026 to Dec 08, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00

Section Notes

IMPORTANT COURSE INFORMATION

  • This course includes two years of free access to Symposium! These events feature a week of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing hospitality topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Type
2 week
Dates
Feb 03, 2027 to Feb 16, 2027
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00

Section Notes

IMPORTANT COURSE INFORMATION

  • This course includes two years of free access to Symposium! These events feature a week of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing hospitality topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Type
2 week
Dates
Apr 14, 2027 to Apr 27, 2027
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00

Section Notes

IMPORTANT COURSE INFORMATION

  • This course includes two years of free access to Symposium! These events feature a week of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing hospitality topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Type
2 week
Dates
Jun 23, 2027 to Jul 06, 2027
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00

Section Notes

IMPORTANT COURSE INFORMATION

  • This course includes two years of free access to Symposium! These events feature a week of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing hospitality topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.