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Course Description

Healthcare organizations often approach management much like patient care: swiftly identifying symptoms, diagnosing problems, and developing a treatment plan or solution. While this technique works for day-to-day operations, it falls short when it comes to evaluating organizational well-being and planning for long-term growth. To create successful strategic plans, healthcare leaders must adopt a broader perspective — one that balances service delivery with sound business strategies.

This course introduces several proven frameworks to help you build a strategic plan that aligns with your organizational mission and vision. You will map your organization’s position by evaluating internal strengths and weaknesses, analyzing external opportunities and threats, and categorizing products and services. By collecting and interpreting the right data, you’ll be empowered to set organizational priorities, identify growth opportunities, and ensure your strategic plan drives both profitability and long-term success.

Faculty Author

Nick A. Fabrizio, Ph.D.

Benefits to the Learner

  • Apply Porter’s Five Forces to assess external competitive forces that impact your organization
  • Evaluate whether to invest in, discontinue, or develop various products and services using the BCG Matrix
  • Leverage SWOT analysis to devise a strategic plan based on internal capabilities and external opportunities and threats
  • Identify areas for improvement and potential growth to ensure long-term organizational success

Target Audience

This course is intended for managers in the healthcare industry and those who are interested in moving from general administration to a leadership position. High-level healthcare administrators, non-physician executives, physician executives, and chief medical officers will benefit from this course.

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in

Type
2 week
Dates
Sep 09, 2026 to Sep 22, 2026
Total Number of Hours
10.0
Course Fee(s)
Standard Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

This course includes two years of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing leadership topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

Type
2 week
Dates
Oct 21, 2026 to Nov 03, 2026
Total Number of Hours
10.0
Course Fee(s)
Standard Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

This course includes two years of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing leadership topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

Type
2 week
Dates
Dec 02, 2026 to Dec 15, 2026
Total Number of Hours
10.0
Course Fee(s)
Standard Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

This course includes two years of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing leadership topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

Type
2 week
Dates
Jan 13, 2027 to Jan 26, 2027
Total Number of Hours
10.0
Course Fee(s)
Standard Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

This course includes two years of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing leadership topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

Type
2 week
Dates
Feb 24, 2027 to Mar 09, 2027
Total Number of Hours
10.0
Course Fee(s)
Standard Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

This course includes two years of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing leadership topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

Type
2 week
Dates
Apr 07, 2027 to Apr 20, 2027
Total Number of Hours
10.0
Course Fee(s)
Standard Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

This course includes two years of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing leadership topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

Type
2 week
Dates
May 19, 2027 to Jun 01, 2027
Total Number of Hours
10.0
Course Fee(s)
Standard Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

This course includes two years of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing leadership topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

Type
2 week
Dates
Jun 30, 2027 to Jul 13, 2027
Total Number of Hours
10.0
Course Fee(s)
Standard Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

This course includes two years of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing leadership topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.