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Course Description

Generative AI is revolutionizing how we create and innovate, offering new possibilities for product development and user engagement. This course examines the current uses of generative AI and explores future innovations. You will discover how to leverage generative AI to test and refine your value-creation ideas, considering the sociocultural implications of your product concepts. You will step through the process of using generative AI techniques to bring a specific AI product idea to life, with a strong emphasis on ethical considerations such as model bias and data privacy.

Through hands-on exercises and real-world examples, you will foster practical skills in crafting business ideas using generative AI. You will determine how to enhance AI-driven user interfaces and experiences, create effective prompting strategies for AI text generation, and develop strategic plans for ethical AI implementation. You will explore and design agent-based AI systems to leverage the full power of LLMs within agentic frameworks. By the end of this course, you will be equipped to use generative AI to drive innovation and create value in a responsible and impactful way.

You are required to have completed the following courses or have equivalent experience before taking this course: 

  • Creating Business Value With AI
  • Exploring Good Old-Fashioned AI
  • Leveraging Data for AI Solutions
  • Expanding AI Power and Value Through Neural Networks

Faculty Author

Lutz Finger

Benefits to the Learner

  • Develop a business idea for generative AI with actionable value
  • Evaluate and improve AI-driven UI and UX
  • Craft prompting strategies for AI-driven text generation
  • Propose a strategic plan for the actionable, ethical implementation of AI

Target Audience

  • Professionals seeking fundamental AI skill development
  • Product managers and leaders
  • Early-career AI specialists
  • Data scientists 
  • Tech enthusiasts
  • Entrepreneurs
  • Venture capitalists
  • C-suite leaders 
  • Innovators and design thinkers
  • Anyone interested in applying AI and automation in their industry 

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in

Type
3 week
Dates
Sep 09, 2026 to Sep 29, 2026
Total Number of Hours
30.0
Course Fee(s)
Regular Price $999.00

Section Notes

IMPORTANT COURSE INFORMATION

  • Please note that the content in this certificate program was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed JCB701: Creating Business Value With AI prior to JCB702: Exploring Good Old-Fashioned AI, and JCB702: Exploring Good Old-Fashioned AI prior to JCB703: Leveraging Data for AI Solutions, etc. 
  • You have just received access to Symposium for two years! Symposium features various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing AI topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Type
3 week
Dates
Oct 07, 2026 to Oct 27, 2026
Total Number of Hours
30.0
Course Fee(s)
Regular Price $999.00

Section Notes

IMPORTANT COURSE INFORMATION

  • Please note that the content in this certificate program was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed JCB701: Creating Business Value With AI prior to JCB702: Exploring Good Old-Fashioned AI, and JCB702: Exploring Good Old-Fashioned AI prior to JCB703: Leveraging Data for AI Solutions, etc. 
  • You have just received access to Symposium for two years! Symposium features various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing AI topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Type
3 week
Dates
Nov 04, 2026 to Nov 24, 2026
Total Number of Hours
30.0
Course Fee(s)
Regular Price $999.00

Section Notes

IMPORTANT COURSE INFORMATION

  • Please note that the content in this certificate program was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed JCB701: Creating Business Value With AI prior to JCB702: Exploring Good Old-Fashioned AI, and JCB702: Exploring Good Old-Fashioned AI prior to JCB703: Leveraging Data for AI Solutions, etc. 
  • You have just received access to Symposium for two years! Symposium features various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing AI topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Type
3 week
Dates
Dec 02, 2026 to Dec 22, 2026
Total Number of Hours
30.0
Course Fee(s)
Regular Price $999.00

Section Notes

IMPORTANT COURSE INFORMATION

  • Please note that the content in this certificate program was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed JCB701: Creating Business Value With AI prior to JCB702: Exploring Good Old-Fashioned AI, and JCB702: Exploring Good Old-Fashioned AI prior to JCB703: Leveraging Data for AI Solutions, etc. 
  • You have just received access to Symposium for two years! Symposium features various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing AI topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Type
3 week
Dates
Dec 30, 2026 to Jan 19, 2027
Total Number of Hours
30.0
Course Fee(s)
Regular Price $999.00

Section Notes

IMPORTANT COURSE INFORMATION

  • Please note that the content in this certificate program was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed JCB701: Creating Business Value With AI prior to JCB702: Exploring Good Old-Fashioned AI, and JCB702: Exploring Good Old-Fashioned AI prior to JCB703: Leveraging Data for AI Solutions, etc. 
  • You have just received access to Symposium for two years! Symposium features various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing AI topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Type
3 week
Dates
Jan 27, 2027 to Feb 16, 2027
Total Number of Hours
30.0
Course Fee(s)
Regular Price $999.00

Section Notes

IMPORTANT COURSE INFORMATION

  • Please note that the content in this certificate program was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed JCB701: Creating Business Value With AI prior to JCB702: Exploring Good Old-Fashioned AI, and JCB702: Exploring Good Old-Fashioned AI prior to JCB703: Leveraging Data for AI Solutions, etc. 
  • You have just received access to Symposium for two years! Symposium features various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing AI topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Type
3 week
Dates
Feb 24, 2027 to Mar 16, 2027
Total Number of Hours
30.0
Course Fee(s)
Regular Price $999.00

Section Notes

IMPORTANT COURSE INFORMATION

  • Please note that the content in this certificate program was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed JCB701: Creating Business Value With AI prior to JCB702: Exploring Good Old-Fashioned AI, and JCB702: Exploring Good Old-Fashioned AI prior to JCB703: Leveraging Data for AI Solutions, etc. 
  • You have just received access to Symposium for two years! Symposium features various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing AI topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Type
3 week
Dates
Mar 24, 2027 to Apr 13, 2027
Total Number of Hours
30.0
Course Fee(s)
Regular Price $999.00

Section Notes

IMPORTANT COURSE INFORMATION

  • Please note that the content in this certificate program was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed JCB701: Creating Business Value With AI prior to JCB702: Exploring Good Old-Fashioned AI, and JCB702: Exploring Good Old-Fashioned AI prior to JCB703: Leveraging Data for AI Solutions, etc. 
  • You have just received access to Symposium for two years! Symposium features various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing AI topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Type
3 week
Dates
Apr 21, 2027 to May 11, 2027
Total Number of Hours
30.0
Course Fee(s)
Regular Price $999.00

Section Notes

IMPORTANT COURSE INFORMATION

  • Please note that the content in this certificate program was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed JCB701: Creating Business Value With AI prior to JCB702: Exploring Good Old-Fashioned AI, and JCB702: Exploring Good Old-Fashioned AI prior to JCB703: Leveraging Data for AI Solutions, etc. 
  • You have just received access to Symposium for two years! Symposium features various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing AI topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Type
3 week
Dates
May 19, 2027 to Jun 08, 2027
Total Number of Hours
30.0
Course Fee(s)
Regular Price $999.00

Section Notes

IMPORTANT COURSE INFORMATION

  • Please note that the content in this certificate program was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed JCB701: Creating Business Value With AI prior to JCB702: Exploring Good Old-Fashioned AI, and JCB702: Exploring Good Old-Fashioned AI prior to JCB703: Leveraging Data for AI Solutions, etc. 
  • You have just received access to Symposium for two years! Symposium features various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing AI topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Type
3 week
Dates
Jun 16, 2027 to Jul 06, 2027
Total Number of Hours
30.0
Course Fee(s)
Regular Price $999.00

Section Notes

IMPORTANT COURSE INFORMATION

  • Please note that the content in this certificate program was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed JCB701: Creating Business Value With AI prior to JCB702: Exploring Good Old-Fashioned AI, and JCB702: Exploring Good Old-Fashioned AI prior to JCB703: Leveraging Data for AI Solutions, etc. 
  • You have just received access to Symposium for two years! Symposium features various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing AI topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.