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Course Description

To make services marketing work, you need to have a clear picture of the business environment and understand how your target customers behave. Knowing your market and assessing consumer demand can help inform and guide your marketing strategies. In this course, you will explore the role that micro and macro forces  play when conducting a situation analysis. You'll also take a deep dive into what drives consumer behavior.

Faculty Author

Rob Kwortnik

Benefits to the Learner

  • Perform a situation analysis of micro forces
  • Perform a situation analysis of macro forces
  • Analyze consumer behavior

Target Audience

  • Services marketing and operations professionals 
  • Industry professionals interested in learning to gather and analyze services marketing data and develop a services marketing communications campaign
  • Services marketing managers and professionals who interact with customers and market data
  • Product marketing professionals transitioning into a marketing role in service-centric firms

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in

Type
2 week
Dates
Sep 02, 2026 to Sep 15, 2026
Total Number of Hours
14.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Oct 14, 2026 to Oct 27, 2026
Total Number of Hours
14.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Nov 25, 2026 to Dec 08, 2026
Total Number of Hours
14.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Jan 06, 2027 to Jan 19, 2027
Total Number of Hours
14.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Feb 17, 2027 to Mar 02, 2027
Total Number of Hours
14.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Mar 31, 2027 to Apr 13, 2027
Total Number of Hours
14.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
May 12, 2027 to May 25, 2027
Total Number of Hours
14.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Jun 23, 2027 to Jul 06, 2027
Total Number of Hours
14.0
Course Fee(s)
Regular Price $999.00