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Course Description

How can you convey one message but to different stakeholders? The challenge is that what appeals to a lawyer, for example, might not be relevant to a nurse. The key to this often-perplexing roadblock is strategic storytelling through transmedia. This practice uses strategic storytelling to convey your message to stakeholders across various forms of media, both print and digital.

In this course, you will gain a clear definition and examples of both strategic storytelling and transmedia knowledge. You will walk through various professional campaigns to explore the process and identify each piece of strategic storytelling. Throughout the course, you will put into practice the techniques and principles of both of these modalities in order to help you better reach your stakeholders, whomever they may be. By the end of this course, you will have a solid foundation to move forward with transmediating your knowledge to reach new stakeholders and make an impact.

Faculty Author

Jon McKenzie

Benefits to the Learner

  • Identify strategic storytelling and transmedia knowledge
  • Review professional campaigns to identify key elements
  • Identify and analyze different genres of transmedia knowledge
  • Examine different design frames used in transmedia knowledge
  • Apply the CAT design frame to strategic storytelling

Target Audience

  • Marketers and brand managers
  • Community-based educators
  • Grant writers
  • Communication leaders in fields such as healthcare, environment, and public policy
  • Executives
  • Communications consultants
  • Individuals seeking to better communicate their ideas and build a professional identity

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in

Type
2 week
Dates
Oct 14, 2026 to Oct 27, 2026
Total Number of Hours
14.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Dec 09, 2026 to Dec 22, 2026
Total Number of Hours
14.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Feb 03, 2027 to Feb 16, 2027
Total Number of Hours
14.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Mar 31, 2027 to Apr 13, 2027
Total Number of Hours
14.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
May 26, 2027 to Jun 08, 2027
Total Number of Hours
14.0
Course Fee(s)
Regular Price $999.00