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Course Description

The digital landscape continues to be a vital part of an organization’s success. For organizations centered around digital technology, it is important to create a digital strategy that addresses the specific opportunities and challenges that arise in digital ecosystems. This includes harnessing the potential to become a digital platform or utilizing preexisting digital platforms from complementor organizations. How can you leverage the power of digital platforms to grow your organization and maximize profitability?

In this course, you will evaluate the state of digital platforms in the current market. You will use this evaluation to identify network effects that your organization can take advantage of and use to boost the value of your products and services in the market. Once you identify the state of platforms and network effects, you will develop a digital platform strategy to grow and maintain your digital strategy, particularly if your organization can create its own digital platform. Finally, you will explore best practices for interacting with digital platforms created by other organizations and develop a strategy for how to choose and interact with a platform created outside of your organization.

Faculty Author

Justin Johnson

Benefits to the Learner

  • Evaluate the potential for success of a digital platform
  • Create an action plan to start, grow, and defend your own digital platform
  • Develop a strategy to sell through or interact with someone else’s digital platform

Target Audience

  • Senior business leaders
  • Executives
  • Directors
  • Managers
  • Entrepreneurs

Accrediting Associations

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in

Type
2 week
Dates
Aug 26, 2026 to Sep 08, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Sep 23, 2026 to Oct 06, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Oct 21, 2026 to Nov 03, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Nov 18, 2026 to Dec 01, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Dec 16, 2026 to Dec 29, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Jan 13, 2027 to Jan 26, 2027
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Feb 10, 2027 to Feb 23, 2027
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Mar 10, 2027 to Mar 23, 2027
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Apr 07, 2027 to Apr 20, 2027
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
May 05, 2027 to May 18, 2027
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Jun 02, 2027 to Jun 15, 2027
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Jun 30, 2027 to Jul 13, 2027
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00