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Course Description

Developing and launching new products involves more than a great idea. In today’s fast-paced digital economy, understanding your target customers and their specific needs is essential to launching and managing successful products. In startups and established companies alike, the product manager serves as a key player in taking a product from idea to launch to success.

To bring viable products to market, a successful product manager needs to balance creative inspiration with a disciplined approach. Articulating a winning product means beginning with a hypothesis: You need to craft a simple statement that says, "We are going to help Person X solve Problem Y by doing Z," thus defining a specific customer, a specific problem, and a solution. In this course, you will do just that: Talk to customers, define problems, and come up with a product strategy and a plan for how you would actually build that product.

In this course, you will map your customer’s journey and build personas. In doing so, you‘ll position yourself with a much clearer picture of the real problem your product is trying to solve, paving the way for a strong product strategy.

Faculty Author

Keith Cowing

Benefits to the Learner

  • Map the customer’s journey
  • Define and test a hypothesis with your target audience and/or customers
  • Create a list of target customers, prep questions for interviews, and update the customer journey
  • Build personas based on patterns found in the customer interviews

Target Audience

  • Product management professionals with <5 years experience
  • Entrepreneurs and small business owners
  • Business Analysts
  • Product Marketing Managers
  • Data Analysts
  • Engineers and developers
  • Operations Managers
  • Designers
  • People interested in transitioning to the tech industry

Accrediting Associations

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in

Type
2 week
Dates
Aug 26, 2026 to Sep 08, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Sep 09, 2026 to Sep 22, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Sep 23, 2026 to Oct 06, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Oct 07, 2026 to Oct 20, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Oct 21, 2026 to Nov 03, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Nov 04, 2026 to Nov 17, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Nov 18, 2026 to Dec 01, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Dec 02, 2026 to Dec 15, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Dec 16, 2026 to Dec 29, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Dec 30, 2026 to Jan 12, 2027
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Jan 13, 2027 to Jan 26, 2027
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Jan 27, 2027 to Feb 09, 2027
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Feb 10, 2027 to Feb 23, 2027
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Feb 24, 2027 to Mar 09, 2027
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Mar 10, 2027 to Mar 23, 2027
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Mar 24, 2027 to Apr 06, 2027
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Apr 07, 2027 to Apr 20, 2027
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Apr 21, 2027 to May 04, 2027
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
May 05, 2027 to May 18, 2027
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
May 19, 2027 to Jun 01, 2027
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Jun 02, 2027 to Jun 15, 2027
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Jun 16, 2027 to Jun 29, 2027
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Jun 30, 2027 to Jul 13, 2027
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Jul 14, 2027 to Jul 27, 2027
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Jul 28, 2027 to Aug 10, 2027
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Aug 11, 2027 to Aug 24, 2027
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Aug 25, 2027 to Sep 07, 2027
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Sep 08, 2027 to Sep 21, 2027
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Sep 22, 2027 to Oct 05, 2027
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Oct 06, 2027 to Oct 19, 2027
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Oct 20, 2027 to Nov 02, 2027
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Nov 03, 2027 to Nov 16, 2027
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Nov 17, 2027 to Nov 30, 2027
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Dec 01, 2027 to Dec 14, 2027
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Dec 15, 2027 to Dec 28, 2027
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Dec 29, 2027 to Jan 11, 2028
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00

Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.